Audi launch new Audi TT on the Isle of Man

Audi have chosen the Isle of Man as the location for their international product launch and celebration of the 20th anniversary of the Audi TT

The Isle of Man will host this international event to recognise the 20th anniversary of the Audi TT in July. Over 70 journalists, including some of the world’s top influencers from the automotive press, will be in attendance.

The Department for Enterprise and the Department of Infrastructure have been working closely with Audi for over a year to secure a number of road closures for the event. The closures will run from Ramsey Hairpin to the Creg-ny-Baa on 12-19 July (excluding Sunday 15 July), 12.30pm to 4pm each day.

Laurence Skelly MHK, Minister for Enterprise, commented:

‘This is an exciting opportunity to showcase the Island’s momentous motorsport reputation while also profiling the stunning landscapes and locations that the Isle of Man has to offer. The event will be the first product launch ever for Audi in the Isle of Man and will be well-covered by key media around the world.

‘It has been positive to work with such a significant, international company and the event shows clear affirmation to our TT co-existence agreement with Audi and the continuing draw of our famous mountain course.’

Ray Harmer MHK, Minister for Infrastructure, said:

‘I’m pleased that Audi’s request to use our roads and scenery has been accommodated. The closure will provide terrific photo and filming opportunities, especially car-to-car shots, which will be exposed to international audiences.

‘Whilst we try to limit the impact of road closures on people and businesses this is an exceptional opportunity for the Island as a whole. The closures have been timed to minimise the impact on commuter traffic at both ends of the day and to take account of planned sporting events in the area.’

Thomas Behres, Head of Audi Communications Events, commented:

‘The Isle of Man and the TT Motorcycle Races are a source of fascination for motorsports fans all over the world. What’s more, the name of today’s Audi TT dates back to Ewald Kluge’s DKW motorcycle victory in the Lightweight class of the 1938 TT. We look forward to celebrating 20 years of Audi TT on the beautiful location of the Isle of Man.’

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