Head of Brand and Marketing, Isle of Man

Apply via :
https://smrtr.io/pchrk

Job Description:
The role involves leading and leveraging a diverse team of Business Marketing Partners to develop and implement marketing and communication strategies that drive demand for the Country brand while maintaining its reputation and integrity. This includes representing a moderately complex Marketing & Communication function in Country Exco, Business Line Exco/Stratco, or relevant Africa Regions Govco.

Additionally, the role involves planning, developing, and executing communication across various marketing channels (both paper-based and digital) across Standard Bank Offshore (SBO) jurisdictions, ensuring alignment with the broader Group strategy. This ensures a coordinated approach to communication with clients, vendors, and agencies, enabling the effective functioning of the marketing and communication team within SBO.

Minimum Qualifications:
-Bachelors Degree in Marketing, Business Commerce or related studies (required).
-Masters Degree in Marketing, Business Commerce or related studies (preferred).

Experience Required:
-Marketing & Communications Business Partnering.
-8-10 years effective management of a brand, ensuring the best public image of the organisation is seen.
-B2C and B2B experience, experience in multiple industries and marketing in different African or other international countries would be advantageous, leading a team of marketing specialists to achieve the strategic objectives and goals of the Business.
-Experience in managing vendors as well as dealing with high level executives and managing communications. Previous experience in a Public Relations (PR) space would be preferred.

Essential Functions:
-Drive alignment of marketing activities across Business Units, to optimise cross-sell opportunities and, in so doing, strengthen relationships.
-Manage or leverage the team of marketing professionals by developing and guiding them on the delivery of M&C initiative.
-Manage, coach and guide individuals within the marketing team by creating career advancing opportunities.
-Monitor, measure and evaluate the effectiveness of campaigns in delivering the Country's business target as well as M&C goals.
-Drive and oversee the provision of insights around the competitive positioning of the brand in country and develop action plans.
-Track competitors' activity by monitoring the market for any changes and fluctuations in their image and marketing tactics.
-Create and maintain communication plans whilst managing vendors and agencies within and across Offshore portfolio.
-Keep the Internal Communications Strategy current by ensuring that all planned changes are aligned to the overall Group Internal Communication strategy.

Behavioural Competencies:
-Articulating Information.
-Checking Details.
-Developing Strategies.
-Embracing Change.
-Seizing Opportunities.

Technical Competencies:
-Analysing and Interpreting Information.
-Brand Management.
-Brand Reputation Management.
-Client Value Propositions.
-Competitor Analysis.
-Conducting Research.