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Marketing Executive – Mandarin Speaking
- To be advised
- Permanent, Full Time
- Closing in 7 days
- Mayfly Entertainment Limited
Key responsibilities:
1. Acquisition & Early Conversion. Optimise the acquisition-to-activation funnel to increase key early-stage metrics such as registration-to-deposit and FTD (first-time depositor) rate. Execute targeted strategies for Asian markets through segmentation, tailored communication, and channel optimisation. Identify attempted depositors (users who failed their first deposit attempt) and actively convert them through timely outreach and guided support. Analyse acquisition and conversion performance across paid, CRM, affiliate, and organic channels, providing actionable recommendations for improvement.
2. Outbound Activation & Re-engagement. Proactively reach out to non-depositors and newly registered users to encourage platform engagement and guide them through the deposit process. Work with CRM, Product, and Regional teams to ensure communications are personal, timely, and consistent with ongoing campaigns and acquisition objectives. Test different communication tactics and refine outreach sequences to improve engagement and conversion rates.
3. Marketing Tools & Funnel Optimisation. Research and propose tools that enhance acquisition efficiency, onboarding experience, or early-stage conversion performance. Support the implementation of automation, personalisation, and funnel optimisation tools to streamline customer journeys. Run small experiments (A/B tests, messaging tests, funnel tweaks) and share insights to drive repeatable improvements across acquisition channels.
Skills & Experience: Strong interest in acquisition marketing, user funnel optimisation, and customer behaviour. Comfortable reviewing simple data and turning insights into recommendations. Proactive mindset with curiosity to test ideas and iterate quickly. Good communication skills and ability to work cross-functionally. Self-driven, results-oriented, and eager to improve processes and outcomes.
How we hire: Our interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious. In the event that we receive sufficient applications for the role this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.
Apply now with recruitment@mayflyentertainment.com
